Live-testing in restaurant Christiane Dolva, Strategy Lead Planet Positive at H&M Foundation, Martin Wall, Executive Chef and Planet Keeper at Fotografiska, Edwin Keh, CEO at HKRITA in front of the hydroponic farming at Fotografiska. As are applications other than garments such as curtains, tablecloths, furniture etc. Other CO2 release methods, such as a regular laundry process or sequestering and turning the CO2 into a solid state are being researched in parallel. And after only three ‘loop-cycles’, the garment has effectively climate-neutralized itself – and instead starts to have a climate positive effect. The amount of CO2 that is absorbed by a standard-sized garment per day, is approximately equivalent to 1/3 of the amount that a tree absorbs per day. The carbon dioxide can then be released from the fabric by being heated to 30-40☌, in a greenhouse for example, where it is taken up by the plants during photosynthesis, thereby being looped back into the natural carbon cycle. “While we’re applying our solution to the fashion industry first, it’s our goal to make every supply chain exist in harmony with the planet.As part of the Planet First program initiated by H&M Foundation together with HKRITA (The Hong Kong Research Institute of Textiles and Apparel), the Carbon Looper project has come up with a method in which cotton textiles can be treated with an amine-containing solution that makes the surface of the fabric capture carbon dioxide from the surrounding air (a process known as adsorption). “We know we’re part of something bigger,” says Neeka Mashouf. The Ganni brand, based in Copenhagen, also is working with Rubi, as are fashion brands Patagonia, Reformation and H&M, among others. We are beyond thrilled to start testing all of these initiatives,” said Neeka Mashouf. “With Walmart’s scale and reach, the potential for Rubi’s technology to drive transformative change in how major manufacturing or supply chain companies approach zero waste and zero emissions is incredibly inspiring. In addition to the manufacturing pilot, Rubi then plans to develop a garment prototype with an eye toward producing an entire collection of net-zero, biodegradable Walmart clothing. What Rubi plans to do with Walmart is to change up the process by first determining how carbon can be captured from Walmart’s supply chain by integrating Rubi’s modular reactors into facilities. But neither do they rely on carbon removed from the environment.Įxisting fashion industry emissions, which can account for up to 10% of global GHG while driving up water use and waste, also rely on carbon-intensive pulp processing and mill operations to make textiles. Other options, like recycled fibers and those made from agricultural waste, aren’t quite as carbon-intensive. Most of the carbon emissions associated with existing cellulose sources come from land use management because so much of the cellulose is derived from wood and forest – 100 million trees’ worth each year that drives deforestation. “The cellulose pulp is dissolved into a thick liquid called dope, extruded through a showerhead-like fixture with tiny holes called a spinneret into solid fibers, then twisted into yarns and woven or knit into textiles,” the company explains. When captured carbon is diverted to a Rubi system, enzymes work to convert it into cellulose pulp that’s then spun into fibers, lyocell yarn, and textiles through existing industry mechanisms. Two new reports on fashion sustainability, released Monday by the United Nations Framework Convention on Climate Change ( UNFCCC), detail those impacts and the importance of reducing fashion-related greenhouse gas emissions through alternate materials and manufacturing processes.Īnd Rubi’s approach is a promising one. “They spent summers learning from merchants, designers, production experts, and manufacturers, magnetized by the beauty of fashion then later devastated by the environmental impact,” says the Rubi website. They also understood a little bit about the fashion business, growing up in a family that operated one. The Mashoufs, both scientists, developed their chemical approach to mimic how trees process carbon. as Iranian refugees in 1979, developed a love of trees while growing up in California. That’s because twin sisters Neeka and Leila Mashouf, whose family came to the U.S. “When I toured the Rubi facility earlier this year, I got to see their carbon capture process firsthand, and it felt like magic, this creation of something seemingly out of thin air,” says Andrea Albright, the EVP for sourcing at Walmart. Retail giant Walmart hopes to sell zero-carbon clothing that’s made from captured carbon emissions – including its own – through a new process developed by Rubi Laboratories in the United States.
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